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Podcasting The Big Picture

Podcasting The Big Picture The huge explosion of Podcasting¬† By Mike Gorman It seems every man, woman and child these days is either producing their own Podcast, or giving the idea some serious thought! And it is now possible to access a podcast based on just about any subject, hobby, interest, nuanced angle you can […]

I Hate Marketing!

Crass Commercialism Bores Me Silly Internet Marketing Sucks The posturing of narcissistic money obsessed nincompoops who show off their wealth like spoiled bratty children, the greed, the superficial goals, not for me! By MIKE GORMAN I remember it very well, it was about 2007 and I was discovering the various online communities, not least The […]

Everything Is About Communication

The Web And You By MIKE GORMAN When I arrived at the point of writing this article, I was thinking about all of the content that is being pumped out across the web today. We are presented with an incredible volume of every type of media that is popular to employ these days: Audio, Video, […]

Professional Blogging And You

The most powerful means of web publishing One of the really cool aspects of being able to publish on the web is that of reaching your audience directly, without the intervention of middlemen services. A lot of professionals, smart specialists have been able to craft their own media company from their own experience, and their […]

The Human Cost Of The ‘Digital Divide’

People of all ages are less able to thrive if their digital skills are lacking Among technology circles the expression “Digital Literacy” is usually associated with hard core tech-skills, such as coding languages, and the more esoteric abilities normally found in system administrators and cloud engineers. However to those of us who are familiar with […]

Are You A Non-Believer?

This little excerpt from the very famous series “Mad Men” reveals something that is still very much a part of today’s business world, needing to convince people that connecting with the ‘target market’ is extremely effective! The era of Madison Avenue advertising approaches is definitely over, but the psychology and creative ideas which were derived […]

Digital & Social Media Marketing What Is Involved?

Digital Media In Australia Digital media culture plays out a bit differently in Oz Australia is often depicted in a highly stylized way among Northern hemisphere countries, it seems they can’t help themselves with cliches, and “Crocodile Dundee” references, along with the poisonous wildlife, and larger than life personalities. Every country has its typical images, […]