Podcasting The Big Picture

Podcasting The Big Picture The huge explosion of Podcasting By Mike Gorman It seems every man, woman and child these days is either producing their own Podcast, or giving the idea some serious thought! And it is now possible to access a podcast based on just about any subject, hobby, interest, nuanced angle you can […]

Writing For The Web

Writing For The Web How to make your work stand out in the age of Silicon Valley media dominance With sites like Medium, Quora seeming to dominate is writing independently even possible? I speak with writers quite a lot. I read and comment on lots of writing these days because quite frankly there is a […]

I Hate Marketing!

Crass Commercialism Bores Me Silly Internet Marketing Sucks The posturing of narcissistic money obsessed nincompoops who show off their wealth like spoiled bratty children, the greed, the superficial goals, not for me! By MIKE GORMAN I remember it very well, it was about 2007 and I was discovering the various online communities, not least The […]

SEO What Is The Real Deal?

Digital Media for a Noisy World

SEO means ‘search engine optimisation’ this huge area has changed it is not just about “search” anymore! Experts abound, and there is still a ‘snake oil’ stigma attached to this very modern specialty, but optimisation of your web content is a vital matter, what is valid today? The tricks and strategies of the mid 2000’s […]

Blogging What Does It Mean Today?

Blogging, this term has been with us since the earliest days of the Web, but what is the current status of blogging, and with all of the different media options we have, is building a Blog any use?

Narcissism And Blogging

The Haters And You Courage and persistence are required to prevail Our western society is a dynamic and ever-changing proposition. When we set out to conquer the world we do so with the assurance and bravado of youth. Our energy seems limitless, and we commence our journey much like Ragnor Lothbrok in ‘The Vikings’, or […]

Are You A Non-Believer?

This little excerpt from the very famous series “Mad Men” reveals something that is still very much a part of today’s business world, needing to convince people that connecting with the ‘target market’ is extremely effective! The era of Madison Avenue advertising approaches is definitely over, but the psychology and creative ideas which were derived […]

The Curse Of The Generic

What does Telstra Know About Social Media? The digital world has shaken up the mainstream areas of our society. I think this is very obvious, terms such as ‘Disruption’ and ‘Alternative’ have become almost cliche in today’s business world. I was looking around recently and I noticed that companies such as good old Telstra seem […]